Smartphones will remain - Wearables will emerge as an independent category

Das Smartphone ist tot, es lebe das Wearable?
Fazit • Smartphones are the most common technology device and in many areas the main interface to internet • With no other device consumers build such a strong personal relationship • New innovative features are attracting buyers to even increase their spendings for smartphones • Smart Watches are used as companion product to a smartphone due to lacking UI/UX, limiting use cases • Makers of wearables come from various industries, putting more focus now on design and look & feel • AI may help to let consumers control devices by voice commands or gestures, which could also increase adoption rates (© 2018 Bundeszentrale für politische Bildung)

Trends in the Markets of mobile Devices

Expenditures for Digital World Products sum up to nearly 1 Trillion US$ in 2017 Smartphones are the Product that contributes the highest share to total Tech Markets` Revenue, however absorbing MP3 player, navigation device, camera etc.
2017 Smartphones 48 %, TV 11 %, Laptops 12 %, Tablets 3 %, alle anderen Produkte 26 %.

Smartphones are by far the most sold Digital World Product

2017 1460 TV 217 PC/PC Tablet 375 Verkausfzahlen in Millionen
Quelle: GfK 3.5.2018
While Western Europe and Developed APAC show a decline of demand the trend for smartphones is still positive in various regions, leapfrogging PCs in emerging regions as primary device for internet access.

Wearable categories at GfK: a highly innovative sector with many players active on the market

Watch manufacturers joined the wearable market in 2017 with their own and licensed brands while first tech brands retreat.
Globally Wearables sell 160 Million units, which is ca. 11 percent of the demand for smartphones


Smartphones will remain - Wearables will emerge as an independent category
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Weitere Informationen

GfK SE, Nürnberg

Arndt Polifke

Zukunftslabor 2018

Arndt Polifke

Global Director Telecom, GfK SE, Nürnberg

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